YOUR BFCM COOKBOOK!
BFCM COOKBOOK!
Plan the strategy. Build the campaign. Create the content. Sell without scrambling.
Plus, you’ll get a fillable Canva workbook, self-guided video walkthrough, free account audit mini course, an optional group chat, A LIVE Q&A GROUP support CALL, and 50% off FUTURE BFCM assets!
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Get to know Maddy and Megan and get access to all of your links!
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Let’s set the scene!
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How Holiday Shopping Has Changed
You’ll stop planning your Black Friday strategy around what BFCM used to look like and start planning for how customers actually shop today.
You’ll stop planning your Black Friday strategy around what BFCM used to look like and start planning for how customers actually shop today.
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You’ll create an actual audience persona to build your campaign around!
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Build Your Hero Offer
You’ll build an offer that gives your customer a compelling reason to buy while staying aligned with what actually makes sense for your business.
You’ll build an offer that gives your customer a compelling reason to buy while staying aligned with what actually makes sense for your business.
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Phase Two Worksheet
You’ll actually build out your offers that give your customer a compelling reason to buy while staying aligned with what actually makes sense for your business.
You’ll actually build out your offers that give your customer a compelling reason to buy while staying aligned with what actually makes sense for your business.
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Build Your Campaign
We’re putting your offer into an actual plan! We’re diving into how to turn your offer into an actual campaign that leads your audience to conversion.
We’re putting your offer into an actual plan! We’re diving into how to turn your offer into an actual campaign that leads your audience to conversion.
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Your Content Pillars
Dive into the three essential content pillars that will take your audience from discovery, to trust, and finally conversion!
Dive into the three essential content pillars that will take your audience from discovery, to trust, and finally conversion!
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Give Your Campaign a Creative Direction
You’ll create one cohesive creative idea for your BFCM campaign so your content feels like a campaign rather than a random collection of sale graphics.
You’ll create one cohesive creative idea for your BFCM campaign so your content feels like a campaign rather than a random collection of sale graphics.
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Build Your Content Library Before You Need It
You’ll walk into BFCM with a bank of photos, videos, B-roll, testimonials, FAQs, lifestyle content, and other usable assets instead of trying to create everything during the busiest sales period.
You’ll walk into BFCM with a bank of photos, videos, B-roll, testimonials, FAQs, lifestyle content, and other usable assets instead of trying to create everything during the busiest sales period.
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Audit Yourself!
Audit your account, spot what’s working (and what’s not), and make sure your profile , website, and content are actually set up to support your BFCM campaign.
Audit your account, spot what’s working (and what’s not), and make sure your profile , website, and content are actually set up to support your BFCM campaign.
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Optimize Your Results
You’ll learn how to build a post-purchase flow that keeps customers engaged, encourages them to actually use what they bought, and creates opportunities for connection, feedback, and future sales.
You’ll learn how to build a post-purchase flow that keeps customers engaged, encourages them to actually use what they bought, and creates opportunities for connection, feedback, and future sales.
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